Spread Bagelry
Philadelphia, PA
Custom Project:
Brand & Website Combo
Get to know the business:
Spread Bagelry is a Philadelphia-born bagel shop and Philly's first Montreal-style bagel maker. Each bagel is hand-rolled, honey-boiled, and baked in small batches in a custom wood-fired brick oven, served alongside house-made spreads, breakfast sandwiches, smoked salmon, and coffee.
What started in Center City has grown into a beloved regional staple with locations across PA, NJ, SC, and GA.
Services Performed:
Custom Project:
Brand & Website Combo
Problem Solved:
Bagelry needed a rebrand before their big launch to multiple states. They also needed an online menu site that showed offerings, but also spoke to the friendliness and approachability of the brand.
Website In Action
"When you're expanding into new states, your brand has to work a lot harder. It can't just look good in one Philly shop — it has to travel and still feel like us, whether someone's walking into a brand-new location or finding us online for the first time. That's what we brought to Jenna, and she did an amazing job.
She did the whole refresh from branding, to illustrations, to our brand voice and built something cohesive enough to grow with us. The illustrations gave us so much personality, and the voice finally sounds like how we actually talk: warm, a little playful, easy to approach.
The site was a favorite too. It shows off our food and really captures the feel of walking into a Spread, plus it gives room to the stuff we care about like catering and rewards.
Jenna got that we're a brand with a personality to protect, and she treated it that way. Couldn't recommend her more."
Angela Perry
Marketing Consultant
