Case Study: How Journie Helped Wildlove Wedding Flowers Bloom with Email Marketing

Jenna Bowles
Oct 8
2 min read

Client: Wildlove - A La Carte Wedding Flower Business

Industry: Wedding & Event Services

Service Provided: Email Marketing Strategy

Duration: 6 months

Background

Wildlove is a boutique floral business that specializes in providing couples with customizable, a la carte floral arrangements for weddings. With a strong local presence, Wildlove faced the challenge of scaling its business and maintaining a consistent connection with its clients in a competitive market.

Challenge

Despite having a stunning portfolio and rave reviews, Wildlove struggled with repeat business and customer engagement. The business wanted to increase revenue, connect more deeply with clients, and encourage referrals but was unsure how to leverage digital marketing effectively, particularly email marketing.

Solution

Journie stepped in to revamp Wildlove's email marketing strategy. The approach was multi-faceted, focusing on:

Segmentation & Personalization:

Client Segmentation: Journie helped Wildlove segment their email list based on wedding dates, flower preferences, and previous interactions.

Personalized Campaigns: Custom email campaigns were created for each segment, ensuring that communications were relevant and timely, such as sending floral inspiration and tips to brides 3-6 months before their wedding date.

Automated Email Series:

Welcome Series: A warm welcome series was implemented for new subscribers, introducing them to Wildlove's services and philosophy.

Post-Purchase Follow-Up: Automated emails were sent to clients after their wedding day, thanking them, asking for feedback, and gently suggesting referrals or future event services.

Seasonal Campaigns: Journie crafted and scheduled seasonal emails showcasing new floral designs, exclusive offers, and holiday-themed arrangements to drive off-season sales.

Content Strategy:

Value-Driven Content: Journie focused on delivering content that was not just promotional but provided value, such as DIY flower care tips, trend insights, and stories from real weddings.

A/B Testing & Optimization:

Subject Line Testing: Journie ran A/B tests on subject lines to identify what resonated most with Wildlove's audience, leading to a 15% increase in open rates.

Results:

Within 4 months of implementing the new email marketing strategy, Wildlove saw significant improvements in both engagement and revenue:

Revenue Growth:

Wildlove experienced a 24.6% increase in revenue, attributed directly to the email marketing efforts, particularly from repeat customers and upselling through personalized recommendations.

Customer Engagement:

Open rates increased by 19.8%, with click-through rates improving by 18% due to more personalized and relevant content.

Customer Retention:

The post-purchase follow-up series led to a 32.8% increase in referrals and a 14.4% increase in repeat customers.

Customer Feedback:

Wildlove received overwhelmingly positive feedback on their communication, with many clients appreciating the personalized touch and helpful content.

Conclusion

Journie’s targeted, personalized, and value-driven email marketing strategy helped Wildlove not only increase its revenue but also build stronger, lasting relationships with its clients. By understanding the unique needs of their audience and delivering tailored content, Wildlove was able to bloom in a competitive market, solidifying its reputation as a top choice for wedding flowers.