"Look, our brand is the whole thing for us. Two shops, the packaging, the socials, the cups — all of it has to feel like one thing, and that's not easy to pull off. We needed somebody who could build a vision strong enough to hold all of it together, and Jenna nailed it.

The best part was that she actually worked with us. It wasn't a hand-it-off-and-wait-to-see-what-comes-back kind of deal. We went back and forth on everything — the brand marks, the icons, the illustrations, the logo directions — and it felt like a real partnership the whole way through.

 

Every time she brought something to the table, she didn't just show us the design sitting there on its own. She showed us how it'd actually play out. How it looks on a coffee cup, on a sign out front, on a shirt, on the feed. That made the decisions a lot easier, because we could see exactly where everything was headed instead of guessing.

She handled the website too. Clean, clear, no nonsense, exactly what we needed and nothing we didn't. By the end we had a brand that's us top to bottom, across every single thing we put out.

 

Couldn't have asked for a better person to do it. She's the real deal."